Home & Lifestyle • CASE STUDY
Multi-City Store Footfall & Creator Seeding Funnel for Home Essentials
CAMPAIGN IMPACT3M+ Views • 100+ Creators • 4 Cities
3M+
EXECUTIVE PARTNERSHIP OVERVIEW
Home Essentials is a premium home decor and interior styling chain operating retail outlets across North India.
Sire Media designed a multi-city creator store visit and wishlink reel activation across Noida, Delhi, Lucknow, and Gurugram.
THE CHALLENGE
Driving offline retail store footfall while simultaneously boosting online e-commerce wishlink conversions.
OUR STRATEGY & SOLUTION
Organized 100+ creator store walkthroughs, aesthetic home styling hauls, and geotagged store location callouts.
KEY DELIVERABLES & RESULTS
- ✓3M+ Combined Views generated across campaign reels.
- ✓100+ Creators activated across 4 major North Indian cities.
- ✓High measurable increase in retail store footfall during campaign dates.
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