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Beauty & Cosmetics • CASE STUDY

Building a Sustained 5-Campaign Creator Ecosystem for Hilary Rhoda

CAMPAIGN IMPACT7M+ Views • 130K+ Eng. • 15K+ Saves
7M+
EXECUTIVE PARTNERSHIP OVERVIEW

Hilary Rhoda is a viral Indian cosmetic and beauty brand specializing in high-pigment makeup products.

Sire Media built and executed 5 connected annual creator campaign flights: discovery, trust-building, city rollouts, festive prep, and always-on presence.

THE CHALLENGE

Sustaining brand momentum throughout the entire year without creator content fatigue.

OUR STRATEGY & SOLUTION

Created 5 structured narrative flights briefing creators on routine integrations (GRWMs, festive glam, review formats) rather than scripted ads.

KEY DELIVERABLES & RESULTS

  • ✓7M+ Total Views generated across 5 connected campaigns.
  • ✓130,000+ Engagements logged.
  • ✓15,000+ Content Saves & Shares recorded.

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