Tech & Lifestyle • CASE STUDY
Turning GoBoult's Y1 v2.0 Launch into a Multilingual National Conversation
CAMPAIGN IMPACT7.9M+ Views • 6 Regional Languages
7.9M+
EXECUTIVE PARTNERSHIP OVERVIEW
GoBoult launched its flagship Y1 v2.0 TWS audio earbuds into a competitive tech ecosystem.
Sire Media activated 28 tech & lifestyle creators across 6 Indian regional languages to drive massive national pre-orders.
THE CHALLENGE
Breaking through noisy audio tech launches across Tier 1, 2, and 3 Indian markets without sounding like a standard specs sheet reading.
OUR STRATEGY & SOLUTION
Engineered a 6-language regional unboxing wave pairing lifestyle hooks with active noise cancellation sound tests.
KEY DELIVERABLES & RESULTS
- ✓7.9M+ Combined Views across Instagram and YouTube.
- ✓Single viral reel hit 5.9M views.
- ✓Covered 6 major Indian languages seamlessly.
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