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Food & Nutrition • CASE STUDY

Parent Creator Advocacy for Child Protein Snacks

CAMPAIGN IMPACTViews & 17,553 Engagements
7.62L+
EXECUTIVE PARTNERSHIP OVERVIEW

Gladful is a D2C food brand crafting clean, protein-dense cookies and everyday snacks tailored for growing kids.

Sire Media activated a highly vetted cohort of mom bloggers and nutrition-focused parent creators to showcase real lunchbox prep and everyday snack routine moments.

THE CHALLENGE

Positioning clean, protein-rich child snacks to health-conscious mothers who typically reject commercial mass-market products.

OUR STRATEGY & SOLUTION

We built a parent-influencer activation cohort. Sourced micro parent-bloggers who documented their kids' organic daily routines and natural reactions to Gladful products.

KEY DELIVERABLES & RESULTS

  • ✓7.62L+ Views generated across social platforms.
  • ✓17,553 total engagements recorded across comments, shares, and saves.
  • ✓High coupon code checkout conversions recorded in direct sales pipeline.

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