Regional Vernacular Creator Strategy & Audio Growth
FRND App is a vernacular social audio discovery platform connecting users across Tier 2 and Tier 3 Indian cities through localized audio rooms and interactive voice streams.
Sire Media designed a localized regional creator flight targeting Hindi, Telugu, Kannada, and Malayalam speaking creator cohorts to build native social proof and drive audio chat registrations.
Scaling platform registrations and active vernacular audio-chat interactions in targeted regional tier-2 and tier-3 locations.
We selected and vetted regional audio/video content creators with highly active vernacular audience profiles. Focused briefs were created targeting hook variations around regional conversations.
KEY DELIVERABLES & RESULTS
- ✓5.07 Million Instagram Views achieved across the campaign run.
- ✓High regional platform signups and vernacular voice channel registrations.
- ✓Significant increase in search console interest for FRND App.
WANT SIMILAR RESULTS FOR YOUR BRAND?
Let's build a custom creator architecture tailored to your customer acquisition targets.
BUILD YOUR CAMPAIGN→