Home & Furniture • CASE STUDY
Sleep-Tech Bedroom Tours & Direct E-Commerce Traffic
CAMPAIGN IMPACT12.1M Views on Insta, 3.2M on YT
15.3M
EXECUTIVE PARTNERSHIP OVERVIEW
Flo Mattress is an ergonomic sleep-technology company engineering high-resilience memory foam mattresses delivered directly to customers.
Sire Media deployed a bedroom transformation and lifestyle review campaign across Instagram creators and YouTube home vloggers.
THE CHALLENGE
Driving online mattress purchases without customers testing the product physically in a traditional retail showroom.
OUR STRATEGY & SOLUTION
Created unboxing and 30-day unedited sleep experience videos showcasing unboxing, memory foam recovery, and spinal support demonstrations.
KEY DELIVERABLES & RESULTS
- ✓12.1 Million Views on Instagram Reels.
- ✓3.2 Million Views on YouTube video reviews.
- ✓High direct e-commerce traffic conversion during promo flights.
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