Beauty & Personal Care • CASE STUDY
Translating Active Science into Routine Discovery for Arata
CAMPAIGN IMPACT1.57M Views • Up to 512K on Single Reel
1.57M
EXECUTIVE PARTNERSHIP OVERVIEW
Arata is a toxin-free, active-ingredient hair and personal care brand focusing on clean formulation science.
Sire Media launched Arata's Damage Defence Super Shampoo™ through 10 curated hair-care beauty creators.
THE CHALLENGE
Communicating complex active science (like onion oil, apple cider vinegar, and botanical extracts) in engaging 30-second reel formats.
OUR STRATEGY & SOLUTION
Structured shower ritual GRWM reels demonstrating hair texture transformation before and after wash routines.
KEY DELIVERABLES & RESULTS
- ✓1.57 Million Views generated across 10 creators.
- ✓Up to 512,000 views achieved on a single viral reel.
- ✓Strong brand uplift and purchase intent.
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